Optimization and Growth of Existing Products
We take a working website, app or internal system — and make it better: speed, stability, new modules, automation of the routine around the product. No rewrite from scratch, no downtime. For businesses in Almaty and across Kazakhstan.
- Speed
- Improvements
- Stability
When does a product need optimization rather than a rebuild?
If the product works and delivers value but has become slow, expensive to maintain, or can't keep up with the company's processes — in most cases the right path is improvement, not a rewrite. A full rebuild is rarely justified: only when the architecture blocks growth and the cost of changes has exceeded the cost of a new system. InterLAB (Almaty) starts with an audit and honestly says which path is cheaper over a couple of years.
Who it's for
The product works, but it's slow
Pages take five seconds, reports load for minutes, clients complain. Speed-up is the fastest-payoff kind of optimization: we measure, find the bottlenecks, fix them.
The contractor disappeared, growth can't wait
The site or system was left without a team: access partially lost, no documentation. We untangle third-party code, stabilize it and take over further development.
Manual routine has grown around the product
The product exists, yet its data is still moved by hand: reports, notifications, reconciliations. We automate the connections so the product works for the company — not the other way round.
Infrastructure bills keep growing
Servers get more expensive and nothing gets faster. Query optimization, caching and an architecture review often cut the bills more than "add more memory".
What we solve
How do you speed up a website or app?
Measurements first: Core Web Vitals, API response times, slow database queries. Then targeted fixes in order of impact: caching, query and image optimization, lazy-loading heavy blocks. Speeding up without measuring is guesswork; we record the before-and-after numbers.
Will you take over someone else's code?
Yes, through an audit: first we examine what's inside, where the risks are and what the access situation is — only then we name a plan and an estimate. Stabilization comes before new features: first the product stops falling over, then it grows.
How do you add features without breaking what works?
Tests for the critical scenarios, a staging environment and staged releases. New modules roll out next to the working ones, not instead of them — a rollback is always possible.
What does "automation around the product" mean?
A product rarely lives alone: reports get exported from it, enquiries get typed into it, its data gets reconciled with 1C. We automate those connections — the report assembles itself, enquiries arrive on their own, reconciliation runs on schedule. Often cheaper and more useful than new screens.
What optimization includes
items
- Audit of the current state: code, speed, infrastructure, access
- Before-measurements: speed, stability, cost of ownership
- Quick wins: maximum-impact fixes for minimal effort
- Speed-up: caching, database queries, frontend optimization
- Refactoring of critical code paths
- New modules and features — staged, without downtime
- Automation of the routine around the product: reports, notifications, exchanges
- Monitoring and alerts: failures are flagged by the system, not by client complaints
- Documentation and knowledge handover to your team
How we measure
Speeding things up starts with a measurement, not a guess. An example of how we compare technical options: the question, the bench, raw data and limitations — all public.
How the work is structured
- 01
Audit
We examine the product: code, architecture, speed, infrastructure. We record the before-metrics. A plan estimate follows after reviewing the task.
- 02
Quick wins
The first sprint is maximum-impact fixes: speed, stability, critical bugs. The result is visible immediately.
- 03
Growth plan
A prioritized roadmap: what we fix, what we speed up, what we automate, what we add. With an estimate per stage.
- 04
Sprints
Two-week sprints with demos. The product keeps running — releases are staged and reversible.
- 05
Support
Monitoring, updates, roadmap work — or a handover to your team with documentation.
Get your project assessed before development starts
Describe the task in the form below — we reply within a business hour and suggest the next step: a call, a review or an estimate.
What we work with
We build our own products on TypeScript, Node.js, PostgreSQL and React, but optimization usually starts with what's already there: we untangle legacy code, WordPress and homegrown systems. The fix-or-migrate decision is made from the audit, not from ideology — sometimes the right answer is to keep it and reinforce it.
- TypeScript
- Node.js
- PostgreSQL
- React
- Next.js
- Redis
- Docker
- Legacy / WordPress
Integrations
Half of optimization is getting existing systems to talk: product ↔ CRM ↔ 1C ↔ payments. Connections are designed around your actual process and remove manual data transfer.
1C, Kaspi API, Payment gateways, AmoCRM, Bitrix24, WhatsApp, Telegram
FAQ
It depends on the product's state and the scope, which is why we start with an audit — after it we deliver a plan with an estimate per stage. Quick wins often remove a large share of the pain for a small share of the budget.
No — it's the typical situation. We take over through an audit: examine the code and access, stabilize, document. The only requirement is legitimate access to the repository, servers and domains.
Usually not: rewrites take longer and cost more than they seem, and during the migration the business runs on two products. The honest criterion is an audit comparing both paths over a two-year horizon. If a rewrite is objectively better, we'll say so.
No. Changes roll out in stages through staging, releases are reversible, and critical operations are never touched during business hours.
You do, like the rest of the product. We work in your repository; documentation and access stay with you.
Yes. Speed-up is a standalone stage with before-and-after measurements: you see the effect in numbers and then decide whether to continue.
Deep dives in the blog
Related services
Got a project?
We'll scope and estimate it — for free.
Tell us about the product or the problem. After reviewing the task we'll come back with an architecture, a timeline and a price for the first version.
- Scope and risks estimated before we start
- NDA — yours or ours
- Work starts within a week