A dark landing page for a banya club: the atmosphere of the tub with coals and steam on canvas, a sticky ritual stack, an open editorial price list and WhatsApp booking. Design, code, content and photography by InterLAB, one sprint from brief to production. The business is fictional — this is a showcase of the approach.
point cloud · cedar leaf
this isn't a screenshot — that's the real site in the frame · hover to straighten it
the pain in this niche
Spas and banyas in Almaty run on phone calls and DMs: in the evening nobody picks up, an Instagram message waits until morning, and prices are 'on request'. A customer who can't get through books with a competitor instead. This niche either has no website at all or a business card page from 2015.
the solution
A landing page with an open price list and a form that assembles a ready message in WhatsApp: space, date, name. The enquiry lands in the manager's chat — with no backend, CRM or integrations at launch. Mobile is the primary scenario: a sticky 'Call / WhatsApp' bar is always under your thumb.
Steam you walk out of as a different person
Spectral is a warm serif with character and italic accents for display use. Golos Text is a clean grotesque for body copy. No Inter, no system fonts.
stack
A dark shot of the tub, and over it live embers and localised steam on canvas: the EmberField rises calmly from below, smoke drifts off the water, and film grain adds texture. The feeling is sold before the booking, without a single stock element.
Canvas · ember + steam
Birch whisk, thermometer, cedar leaf, droplet, fire, tea — custom line icons instead of stock ones. The niche reads from the first screen, and details like 'open until 02:00' hold the tone of a banya club.
custom banya icons
The steps of the ritual aren't a list but sticky cards: each one catches under the previous as you scroll. The guest lives through the visit from the threshold to the tea rather than reading bullet points.
sticky stack
Prices are set in monospace against the light, with an enormous ₸ watermark and an ember rail on hover — the price list is open, not 'on request'. Booking assembles a ready message in WhatsApp: the enquiry goes where it will actually be read, with no backend and no CRM.
wa.me · mono prices
Full disclosure
'Par&Kedr' is a fictional banya club: a demo project in the InterLAB showroom, with prices and content that illustrate the format. The same site for your real business is built with your prices, photos and WhatsApp number.
We'll show you a draft on our subdomain before any payment. Booking, prices and WhatsApp — all as in the demo, but with your content.